Sourcing Standards Guide

Strong sourcing is the foundation of credible journalism. Every claim in an article should be traceable to a source, and every source should be categorized so readers can assess its reliability. This guide explains the source types available on Nuance and the journalism standards behind them.

Source Types

Nuance uses six journalism-standard source types. Each type carries different weight during review and signals different levels of verifiability to readers.

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Documentary

Documentary

URLs, documents, data, academic papers, media

Documentary sources are the backbone of investigative reporting. They provide verifiable, independent evidence that doesn't rely on human testimony. This includes URLs to published articles, official government documents, peer-reviewed academic research, statistical datasets, and media like video or audio recordings. Because they can be independently verified by anyone, documentary sources carry the highest inherent credibility.

SubtypeDescription
Web URLLink to a webpage or online article
Official DocumentGovernment filing, court document, press release
AcademicPeer-reviewed paper, preprint, or academic publication
Data / StatisticsDataset, statistical report, or quantitative source
MediaVideo, audio, photograph, or other media
When to use

Use for any claim backed by a link, document, dataset, academic paper, or media file. This should be your default source type β€” if you can point to something verifiable, use Documentary.

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Named Human

Named Human

Identified person providing information on the record

On-the-record sources are the gold standard of human sourcing. The source agrees to be named and quoted directly, allowing readers to assess credibility and potential bias. Named sources put their reputation behind the information, which creates accountability. Whenever possible, journalists should prefer named sources over anonymous ones.

When to use

Use when a real person is speaking on the record and agrees to be identified by name. Include their role or credentials to help readers assess their expertise.

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Institutional

Institutional

Organization or institution as the source

Institutional sources represent an organization's official position. They're common in political and business reporting where organizations issue formal statements through communications offices. While institutional sources carry the weight of the organization's authority, journalists should be aware that official statements may be crafted to present a particular narrative.

When to use

Use when an organization, government body, or company has issued a formal statement, report, or ruling. The source is the institution itself, not an individual.

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Nuance Persona

Nuance Persona

Another Nuance user as a source

Cross-referencing other journalists' reporting is standard practice. On Nuance, this creates a verifiable chain of attribution between contributors. Citing another persona's work builds a network of accountability and allows readers to trace claims back through multiple layers of reporting.

When to use

Use when citing another Nuance contributor's published article or expertise. This creates cross-references between articles on the platform.

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On Background

On Background

Source known to author, described but not named

"On background" means information can be published but only with vague attribution. Sources use this when they face professional risk for speaking openly but want the information public. The author knows the source's identity and can vouch for their credibility, but readers must trust the author's judgment about the source's reliability.

When to use

Use when a source shares information but requests not to be named. You must describe them accurately (e.g., "a senior official at the agency") without revealing their identity.

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Anonymous

Anonymous

Unidentified source requiring justification

Anonymous sourcing is used when sources face danger, legal risk, or severe professional consequences. The SPJ Code of Ethics says journalists should "reserve anonymity for sources who may face danger, retribution or other harm, and have information that cannot be obtained elsewhere." On Nuance, credibility of anonymous sources relies entirely on the author's trust score, making this the most scrutinized source type during review.

When to use

Use only as a last resort when the source faces genuine risk. You must explain why anonymity was necessary and how the information was corroborated independently.

Choosing the Right Source Type

1

Can you link to a document, dataset, or media file? Use Documentary. This is the most verifiable source type and should be your default choice.

2

Is a person speaking on the record with their real name? Use Named Human. The source agrees to be publicly associated with the information.

3

Is an organization making an official statement? Use Institutional. The source is the entity itself, not an individual within it.

4

Are you citing another Nuance contributor's work? Use Nuance Persona. This builds a chain of attribution on the platform.

5

Does the source want to be described but not named? Use On Background. You know who they are but agreed to use vague attribution.

6

Does the source require full anonymity? Use Anonymous only as a last resort. You must justify why anonymity was granted.

Trust & Credibility

Source types directly affect how your article is evaluated during community review. Documentary sources can be independently verified by any reviewer, making them the easiest to confirm. Named human and institutional sources can be cross-checked against public records. On Background and Anonymous sources rely heavily on your trust score as the author β€” reviewers must trust your judgment about the source's reliability.

Source TypeVerifiabilityAuthor Trust Dependence
DocumentaryHighest β€” independently verifiableLow
Named HumanHigh β€” identity is publicLow
InstitutionalHigh β€” official statementLow
Nuance PersonaModerate β€” platform-verifiableModerate
On BackgroundLimited β€” description onlyHigh
AnonymousLowest β€” no identifying infoHighest

Best Practices

  • βœ“Prefer documentary sources whenever possible. Links, documents, and data are the most independently verifiable.
  • βœ“Use named sources over anonymous ones. On-the-record sources build accountability and reader trust.
  • βœ“Multiple sources strengthen a claim. Corroborate important claims with at least two independent sources.
  • βœ“When granting anonymity, clearly explain why. Reviewers need to understand the justification.
  • βœ“Source every factual claim. Unsourced claims may be flagged during review as β€œNeeds Source.”
  • βœ“Distinguish between first-hand and second-hand information. Direct witnesses are stronger than those reporting what others told them.

SPJ Code of Ethics: Sourcing

Nuance's sourcing standards are informed by the Society of Professional Journalists (SPJ) Code of Ethics. Key sourcing principles include:

  • β€”β€œTake responsibility for the accuracy of their work. Verify information before releasing it.”
  • β€”β€œIdentify sources clearly. The public is entitled to as much information as possible to judge the reliability and motivations of sources.”
  • β€”β€œConsider sources' motives before promising anonymity. Reserve anonymity for sources who may face danger, retribution or other harm, and have information that cannot be obtained elsewhere.”
  • β€”β€œAlways question sources' motives before promising anonymity. Clarify conditions attached to any promise made in exchange for information.”

Source: Society of Professional Journalists, Code of Ethics (spj.org)